







We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as being sustainably made.
Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
Package Dimensions : 15.31 x 9.49 x 7.17 inches; 4.67 Pounds
Item model number : US3NS1
Date First Available : June 30, 2023
Manufacturer : mypura.com Limited
ASIN : B0C5Y5HMXM
Best Sellers Rank: #87 in Baby (See Top 100 in Baby) #13 in Disposable Diapers
Customer Reviews: 4.1 4.1 out of 5 stars 2,224 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
GOOD FOR BABIES: Super soft and comfy, our diapers are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby’s bottom, our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates.
PERFECT FOR NEWBORNS: Our diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. They also feature a handy color-changing wetness indicator, so you know when it’s time for a diaper change!
GOOD FOR THE PLANET: Pura’s diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers.
TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.
USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.
10 reviews for Pura Hypoallergenic Diapers, Size 1 (4-11lbs), Newborn, Totally Chlorine Free, Wetness Indicator, Suitable for Sensitive Skin, Soft Organic Cotton Comfort, Overnight, 3 Packs of 32 (96 Baby Diapers)
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$29.74

Kristin A –
So soft, hold it all in & work amazing!
These are literally the best diapers.I’ve tried so many different types of diapers. I’ve tried the kinds you get in the grocery store, the ones you subscribe to through their website. I really prefer “clean” diapers but affordability is always an issue. I really don’t want to spend a ridiculous amount of money on something that my toddler and infant are just going to poop in. I know it goes on their butts and all that and I would love it to be clean, but ultimately sometimes they wear them for 10 minutes before they need a change. That said, Pura is clean, affordable and holds it all in. My daughter had so many blowouts in other brand diapers, she pees out of them, but not Pura. My sister even commented, “these are the MVP of diapers,” and they literally are. I wish they had the scrunch on the back, but otherwise they are perfect. They are so soft. We briefly switched to another type of diaper that was given to us for free with my daughter (she’s 5 months) and she immediately got a rash, but with pura we don’t have that issue. I love that they are TCF and when I change both my kids they are clean and dry and not wet like with some other diapers.I don’t think their sizing is totally accurate – I couldn’t uses these on my daughter as a newborn because the size one’s were huge, and now my daughter is 14lbs and the size 3s are way too big so we’re using the size 2s.The velcro holds, they are easy to put on and off. They keep skin clean and dry and they are sooooo soft! The softest diapers I’ve used. I can’t recommend these enough.
Britty Allen –
Best diapers ever
These are my all time FAVORITE diapers. I tried several brands before finding Pura and nothing compares.As far as price goes, they are less expensive than other quality brands such at Coterie, but in my opinion, better.The first thing I noticed when I first got these (almost 2 years ago now – we’ve been exclusively using them use then) is how SOFT they are! They’re like a cloud.My 2.5 year old RARELY has ever had diaper rash in his life, and I attribute that to these diapers that are chemical free.They also hold a lot of pee and I never have to worry about leaks.My son is almost potty trained, and we are switching to the Pura Diaper Pants while we ride out these last few weeks of needing diapers.I highly recommend Pura diapers and I tell all my mama friends about them. Great brand.
Krystal –
Rash control, dryness, softness
These diapers are so soft. My baby really seems to enjoy these compared to other disposable diapers and even cloth diapers. He has yet to get a rash with them and he stays dry throughout the night. They do run a little big but other than that we really love these diapers.
Mama Bear –
Soft but run very small
My 18 month old is 25ibs and had to order a size 6 which is unfortunate because size 6 comes with such a small quantity, and still the same price. My toddler is normally a size 5 and with Millie Moon and Freestyle diapers I order a 4 because they run larger and I feel that is a better option. So unfortunately I won’t be sticking to these. Also for wider babies they’re not the best because I still feel they don’t cover his butt all the way hence why we had to size up. But they are super super soft and breathable, and absorbent definitely. Recommend if you have a slimmer baby that isn’t on the chunkier side! The quality of diapers is absolutely great, just wish it was wider like millie moon and also wish they had the scrunch in the back like millie moon because sometimes it can be hard to close the diaper.
SoccerMom3 –
Want to love them more
Back story, my son is 19months old and since the beginning we’ve had issues finding diapers for his ridiculously sensitive bottom. I’ve looked at these for a while now and I’ve read I feel like 100s of reviews, but this last awful diaper rash was the last straw. I’ve bought these about 3 times now and here’s my take awayPros:1. Non toxic chemicals, pretty much nothing to irritate the baby’s skin2. No fragrance3. Super soft4. Not bulky5. No rashes for my boy with these!Cons:1. Very narrow, not a complete deal breaker, but if you have a chunkier baby, it’s noticeable2. No stretch to the side adhesive straps. There’s like 1% elastic to it, so on top of being narrow, you can’t tighten the sides like in Huggies or Pampers or any other brand really3. They don’t hold a lot of wetness like it claims. I’m one to change quick because of how sensitive he is, but more than 2hrs and the crotch starts to rip open leaving the gel or cotton clumps on the baby (hard to clean off too unless you do a quick shower)4. Just like the previous statement, it’s the same for poop if it’s not solid. Too much messy poop and it’s everywhere.All in all, it’s like a love/hate relationship with these. My son is 19months old, about 36in tall and 30lbs, so hes almost the size of a 3yr old. I had to use a size 7 in these, and I feel like they fit him like the size 5 or 6 Huggies. We did well with Huggies Special Delivery, but they stopped making them. These are by FAR the best for his skin that we’ve come across, but the quality could be a little better.
Jessica Robison –
Great diaper!!!
These are the best diapers that have best quality, softness, Retain moisture and they half price of the other brand I used to buy. Totally worth it
Kristy mark –
Just not worth the few dollars you’ll save
These diapers are comparable to the store brand diapers you find at your favorite department store. They don’t offer the same quality as name brand diapers. While they’re low-priced, I find myself changing them more often, which makes them less cost-effective. I’ll likely spend a few extra dollars on name brand diapers instead.I’ve also noticed that when I change her diaper, it often gets twisted up, and the tabs are either off or in a different place than when I put it on. I didn’t experience any leaks or blowouts, but I believe that’s because I changed her more frequently. Overall, I don’t think these diapers are worth the few dollars you’ll save.
Amazon customer –
Softest diapers, clean ingredients and holds a full sleeps worth of waste. I can’t do 80c/diaper when changing 10 times a day tho. I wish I could, but that’s $8/day!! That’s thousands in diapers over the course of diapering stage. I always wonder why cloth diapering ads inflate the cost of disposables so high.. I suppose this is where they were getting their numbers. Kirkland diapers are 18c/diaper. I want a cleaner brand and will pay more for the luxury, but an extra 60c per diaper is too much sadly. If you can afford it- get these, they are really fantastic.
Emily –
The yellow pee indicator isnt reliable, depending where the pee sits in the diaper, the quantity of pee or if it is a mixed diaper ot doesn’t turn blue. More often than not i am looking inside the diaper for indications of pee. The diaper is on bigger size for 6lb baby but a better fit than the “newborn” size. However, super happy it is better made with cleaner ingredients so will keep using until baby outgrown.
Tina v. –
Very soft, good fit. Expensive but worth it!